While the world of advertising buzzes about AI, these 10 campaigns remind us that nothing beats the power of real, human content. From heartfelt family moments to viral TikToks, brands like Amazon, Aflac, and Carnival Cruise Lines are licensing found footage to tell stories that feel fresh, emotional, and unmistakably authentic. Take a scroll through this year’s best examples of Found Content done right—and see how it’s reshaping the future of creative.

Catch+Release introduces Confidence Rating. A dynamic, real-time score that helps creative teams make faster, clearer content decisions. Say goodbye to guesswork and hello to confidence.

Stumbled on the perfect internet video for your ad? You can’t just use it—but you can license it. This guide breaks down the basics of content licensing for marketers, producers, and creatives who want to stay legal, support creators, and unlock better-performing campaigns. Learn how Catch+Release makes the whole process simple, fast, and drama-free.

Super Bowl commercials in 2025 are leveraging UGC in marketing to boost brand engagement. Explore winning strategies and examples of how UGC is shaping advertising.

Go behind the scenes of the 2025 Trends Report by Catch+Release. Discover how we identified key marketing trends, made them actionable, and brought them to life with Found Content.

Catch+Release redefines content licensing with a free-to-access platform that empowers creative teams to search, curate, and collaborate without subscription fees. Revenue is generated only when users license content, offering flexibility and reducing overhead for brands and agencies. Featuring robust tools like search, collection building, and cost estimation, Catch+Release provides a frictionless, creative-first experience that prioritizes accessibility and fair compensation for creators.

Leverage user-generated content (UGC) to scale your brand’s marketing. Learn actionable steps to source, license, and integrate UGC for impactful campaigns.

Catch+Release introduces Projects, a dedicated workspace designed to help producers and creatives manage campaigns with ease. Projects allow you to focus on individual campaigns by organizing content, clearance requests, and licenses in one place. With tools like Storyboards, Tracker, and a streamlined table view, Projects enhance collaboration, speed up workflows, and ensure everyone stays aligned. Learn how this new feature transforms creative processes and simplifies storytelling.

When Catch+Release set out to redesign its website, it embraced its own platform to showcase authenticity and creativity. By leveraging user-generated content (UGC) from the Creator Community Marketplace, the team accessed over 1 million diverse, licensable assets that aligned with the brand’s values. Learn how this strategic choice brought the site to life, enhanced storytelling, and demonstrated the power of UGC for web design.

Catch+Release transformed content licensing in 2024 with tools like free Creator Community clearance, AI-driven search, Storyboards, Shot Tracker, real-time notifications, and improved usage details. Explore how these features help creators and storytellers collaborate efficiently, save time, and deliver impactful campaigns.

High-Res Notifications ensure you’re always in the loop about the status of high-quality assets for your campaigns. With built-in email reminders and simple tracking tools, you’ll never have to guess if your visuals are ready to shine. Log in to explore this feature today!

Shot Tracker helps you stay organized and in control by providing clear progress updates, real-time statuses, and transparent cost insights for your content. Easily search, sort, and monitor every action from one central hub, so you can focus on crafting impactful campaigns. Log in to try it today!