We’re looking for 2,000 Real Marketers
Performance ads are only as strong as the content behind them. Real Marketers know the difference and they license real content from real people. Catch+Release is a content curation
and licensing platform built for Real Marketer. And it's free to sign up.
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Real performance marketers don't use stock
Real Marketers don’t guess what works they use what’s already proven. They know authentic content from real people consistently outperforms. And with Catch+Release, finding and licensing that content is just as easy as searching stock—only smarter.
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How to be a Real Marketer
Discover top-performing content with AI-powered search
Our AI scans TikTok, Instagram, and YouTube to surface creator content proven to drive engagement. Find it fast, license it legally, and start testing.
Create a Project to streamline your workflow
Work the way your team does—inside campaign-specific workspaces. Surface top-performing assets, sort content by objective or funnel stage, and kick off clearance all in one place.
Prototype creative that actually converts with Storyboards™
Drop real content into real frameworks. Use drag-and-drop storyboards to visualize concepts, test angles, and download preview reels for client or stakeholder buy-in—fast.
License by usage in a few clicks
Only pay for what you need. Set usage terms by date, geography, channel, or exclusivity. Costs are auto-calculated, approvals are trackable, and every license includes full indemnification—so you can move fast and stay covered.
Real Marketers Love Us
“Our Update Milk Campaign Exceeded Goals”
Impressions at cinema showings.
Higher view-through rates on YouTube.
“Catch+Release Makes the Licensing Part Fast and Easy”
Timm Gable, freelance Executive Producer for Hold Fast
“I was delighted to use the Catch+Release platform, which turned out to be a huge help and is an excellent way to organize and collaborate through the process”
Alyson Buoncristiani, Senior Producer, TBWA\Chiat\Day
“Thank you for this phenomenal masterpiece. I've only seen the ad 500 times and it still makes me weep like crazy. So incredibly appreciative."
Danielle Mason, CMO, Teleflora
Real questions that come up
Do I pay to sign-up for the platform?
No. It’s free. You can search, save to Projects, browse and use Storyboards for a prototype reel. Invite the full team to join. You only pay when you license and clear assets.
Do I search on my own for assets?
Yes, start searching by going to our creator community and check out the suggested keywords. If you need inspiration, take a peek in the galleries that we continually update. Our expert curators can do the search for you, delivered in projects that fit your campaign brief.
Is this a library of pre-cleared assets, ready to use?
No. This is a marketplace and is dynamically changing all the time. New creators join, sync to their socials and new content is added. You select the assets you want and we automate the clearance and license steps. This is not static or pre-cleared and therefore unlike stock providers.
How is the price of a piece of content determined?
Pricing is determined by asset and usage requested. Every asset is different depending on the creator and also how you want to use it. Usage parameters are determined inside the platform when you set up your campaign. Our competitive and fair pricing honors both the creator and you as a brand or agency user.
Making it easy. Keeping it Real.
Start creating now
- Ready to go beyond stock? Start Catching+Releasing today and bring real content to your audience.
- Collect, organize and collaborate
- Manage licenses and assets in one central platform
