Brands shine brighter with our content

Catch+Release supports brands in building authentic, award-winning marketing campaigns directly with the brand team and in partnership with their agencies. Our purpose is to connect, protect, and celebrate creators and storytellers worldwide.

Analisa Goodin
/
CEO

From image researcher to content licensing pioneer

Catch+Release, founded by Analisa Goodin solves the challenge of sourcing and securing safe license usage for the widest variety of IP-owned work. Amazing content already exists online, across billions of assets inside platforms from TikTok, Instagram, Pinterest and YouTube. Our marketplace is the only, purpose-built scalable platform to find and secure safe license usage. Brands win awards and stay safe.

Guided by our principles

Our values drive us

At Catch+Release, our core values underpin everything we do. We always applaud our team-members when they live by them. And, we remind each other at every all hands meeting. From leadership to curiosity, they guide us to build a creative, compassionate, and balanced team.

We lead the way

We take initiative by using our talents to serve others. Through clear communication and courage, we turn vision into reality.

We value creativity

Imagination drives us. We explore new ideas, collaborate, and always bring craftsmanship to our work

We strive for balance

Success means keeping diverse perspectives in harmony. We prioritize balance in all aspects of our work.

We're curious

Curiosity pushes us forward. We embrace learning and strive to understand ideas beyond our own.

We're compassionate

Compassion defines us. We treat others with kindness and take action with the desire to help.

Catch+Release wins big at the 2024 Telly Awards

We were honored with one Gold, two Silver, and one Bronze award for our contributions to several high-profile campaigns for Gatorade, Disney, Dove/Nike, Teleflora and Pfizer.

TBWA\Chiat\Day’s campaign for gatorade wins gold at telly awards

Catch+Release teamed up with TBWA\Chiat\Day for Gatorade's "Way to Be Great" during the 2023 NBA Finals. The campaign featured 15 placements, reached over 4.9 million impressions, and achieved 93% Branded Multimedia Usage, solidifying Gatorade's status as the top sports drink.

Disney's friendship day mickey's 100 year anniversary

For Mickey Mouse’s 100th anniversary, Disney’s "Friendship Day" featured standout 3D animation taking a silver award. Catch+Release provided top-quality content and matched it with a skilled production team to enhance the animation. This collaboration was crucial to the project's success.

Core Team

Meet the team behind Catch+Release

Get to know the talented, committed team-members. With a passion for creativity and innovation, our team is dedicated to empowering brands with authentic content for the most impactful stories.

Analisa Goodin
/
CEO

"I founded Catch+Release because I believe the internet is a limitless source of creativity. Our platform is not just about licensing content; it’s about recognizing the value of the stories and creators behind every piece. We’re building a new economy where everyone’s creativity can shine. Our purpose is to connect, protect, and celebrate the world's creators and storytellers. That’s what drives me every day.”

Jim McCollom
/
CTO

"Technology should be an enabler of creativity, not a barrier. At Catch+Release, we’re building a seamless platform that transforms the open internet into a creative asset library. I’m passionate about using tech to empower brands and creators, bringing the best content to life in a way that’s never been done before."

Bill Lewis
/
CFO

"Joining Catch+Release was an easy decision because I see the immense potential in our platform to unlock value for both brands and creators. I’m passionate about helping build a business that supports a new kind of marketplace—one that is fair, sustainable, and celebrates the creativity found across the web."

Bryan Wargo
/
CRO

“I joined Catch+Release because the opportunity to help massive brands and agencies unlock the power of internet content through licensing was too good to pass up! With so much incredible media available online, I'm excited to empower brands to use this content effectively, expanding their creative possibilities while respecting creators’ rights."

Layla Lyne-Winkler
/
Chief of Staff

"I joined Catch+Release because I’m inspired by our mission to democratize creativity. We’re building something that gives power back to everyday contributors, and I’m proud to be part of a team that is leading this new era of content licensing."

News + Events

Stay up-to-date on what’s happening

Get the latest on industry news. Discover trends, see what events we’re sponsoring, and learn how we’re revolutionizing content licensing for the world's largest brands and agencies.

Event

IHAF: Boston

IHAF: Boston

Event

ANA: Masters of Marketing, Orlando, FL

ANA: Masters of Marketing, Orlando, FL

Event

Content Marketing World

Content Marketing World

Event

Digital Marketing World Conference, NY

Digital Marketing World Conference, NY

Event

Footage Fest, LA

Footage Fest, LA

Event

Content Marketing Institution: MasterTHIS Webinar

Content Marketing Institution: MasterTHIS Webinar

Event

Rip This. How to Use Storyboards

Rip This. How to Use Storyboards

Event

AICP Catch+Release Lunch n Learn Webinar

AICP Catch+Release Lunch n Learn Webinar

Event

AICP LA

AICP LA

Event

Ad Age Small Agency Conf + Awards, Boston

Ad Age Small Agency Conf + Awards, Boston

Event

Madmen Bowling League Championship Party, NY

Madmen Bowling League Championship Party, NY

Event

ANA B2B, FL

ANA B2B, FL

Event

AICP Base Camp & Awards, NY

AICP Base Camp & Awards, NY

Press Release

Catch+Release Celebrates Major Wins at the 2024 Telly Awards

June 3, 2024

Press Release

Catch+Release Unveils Enhanced Workspace that Empowers Content Creators to Attract Licensing Opportunities From Brands

May 16, 2024

Event

ANA In-House Agency Conference, LA

ANA In-House Agency Conference, LA

Event

ADWEEK/BRAND PLAY Sports Marketing Summit, NY

ADWEEK/BRAND PLAY Sports Marketing Summit, NY

Event

Madmen Bowling League Kick Off Party

Madmen Bowling League Kick Off Party

Event

POSSIBLE, FL

POSSIBLE, FL

Event

AdWeek Social Media Week, NY

AdWeek Social Media Week, NY

Event

Ragan's Social Media Conference, FL

Ragan's Social Media Conference, FL

Event

ANA Media, FL

ANA Media, FL

Press Release

Catch+Release Announces Strategic Investment from Canadian Tire Corporation’s Roller Labs Ventures

February 27, 2024

Event

Hidden Gems: A Live UGC 2.0 Demo

Hidden Gems: A Live UGC 2.0 Demo

Event

Content Marketing Institute: 2024 Trends Webinar

Content Marketing Institute: 2024 Trends Webinar

Event

Master of Visuals Storytelling

Master of Visuals Storytelling

Event

IHAF Conference & Awards, Pursuing Purpose

IHAF Conference & Awards, Pursuing Purpose

Byline Article

5 Things About the Creator Economy for Modern Marketers.

Remember when a TV spot and a billboard in Times Square would guarantee you all the coverage you needed? Of course you don’t. That was a billion years ago as far as modern marketers are concerned. The marketing game has fundamentally changed. We’re living in the age of the creator; an era where one person with the latest smartphone, a bit of moxie, and an authentic voice can get more buzz than a Hollywood production.

Byline Article

Catch+Release Fuels UGC Success for Cybersecurity Firm F5

App and API security vendor F5 finds success incorporating UGC sourced from a new kind of image and video library, Catch+Release.

Byline Article

Analisa Goodin on the 5 Things You Need to Succeed as a Sr. Exec

Analisa Goodin is the founder and CEO of Catch+Release, a venture-backed startup that supports brands in building authentic, award-winning ad campaigns, while ensuring the creators are being compensated for their work.

Event

Content Marketing World

Content Marketing World