Blog
Stay informed and inspired with the latest UGC industry trends, tips, and insights. Our blog covers everything from content curation to licensing best practices, helping you unlock creative possibilities for your next campaign.
Take Control of Your Creative Process with Shot Tracker
Shot Tracker helps you stay organized and in control by providing clear progress updates, real-time statuses, and transparent cost insights for your content. Easily search, sort, and monitor every action from one central hub, so you can focus on crafting impactful campaigns. Log in to try it today!
High-Res Notifications: Your shortcut to top-quality content
High-Res Notifications ensure you’re always in the loop about the status of high-quality assets for your campaigns. With built-in email reminders and simple tracking tools, you’ll never have to guess if your visuals are ready to shine. Log in to explore this feature today!
Catch+Release 2024: A Year of Game-Changing Features
Catch+Release transformed content licensing in 2024 with tools like free Creator Community clearance, AI-driven search, Storyboards, Shot Tracker, real-time notifications, and improved usage details. Explore how these features help creators and storytellers collaborate efficiently, save time, and deliver impactful campaigns.
Catch+Release x TikTok: Rewriting the Rules of Storytelling in the Creator Economy
Catch+Release is now an official TikTok partner, revolutionizing how brands license user-generated content (UGC). This partnership allows brands to discover, license, and integrate authentic TikTok videos into their campaigns ethically and seamlessly. By simplifying licensing and ensuring creators are compensated fairly, we’re bridging the gap between brands and creators, making it easier to craft culturally resonant stories at the speed of culture.
Catch+Release Unveils Teams Feature Update for Storytellers
Catch+Release, the content licensing marketplace, introduces a series of transformative features for full team collaboration. Helping teams comprising creatives, producers, editors and business affairs to have visibility into how each campaign is progressing.
Ads & Curation - Why are they interrelated?
Jim Beam, a beloved whiskey brand, ran a TV ad in May 2024. The spot, aptly named “People are Good” focuses on humans and has little to do with the taste and attributes of the product. Instead it’s focused on the outcomes and yes, the value. In other words, bringing people together to experience life’s precious moments. As a viewer, it pulls you in, tugs at your heart-strings. It’s real and therefore believable.
Gut gets creative with America's favorite cream cheese
It turns out that Philadelphia Cream Cheese by Kraft Heinz is the source of a lot of creative cooking and baking or simply snacking. Kicking off the summer season right before the July 4th holiday was part of the brief that the Gut Agency received with just weeks to produce and complete. The goal was to find the most creative ways people use cream cheese, besides spreading it on a bagel.