Brands shine brighter with our content
Catch+Release supports brands in building authentic, award-winning marketing campaigns directly with the brand team and in partnership with their agencies. Our purpose is to connect, protect, and celebrate creators and storytellers worldwide.
From image researcher to content licensing pioneer
Catch+Release, founded by Analisa Goodin solves the challenge of sourcing and securing safe license usage for the widest variety of IP-owned work. Amazing content already exists online, across billions of assets inside platforms from TikTok, Instagram, Pinterest and YouTube. Our marketplace is the only, purpose-built scalable platform to find and secure safe license usage. Brands win awards and stay safe.
Guided by our principles
Our values drive us
At Catch+Release, our core values underpin everything we do. We always applaud our team-members when they live by them. And, we remind each other at every all hands meeting. From leadership to curiosity, they guide us to build a creative, compassionate, and balanced team.
We lead the way
We take initiative by using our talents to serve others. Through clear communication and courage, we turn vision into reality.
We value creativity
Imagination drives us. We explore new ideas, collaborate, and always bring craftsmanship to our work
We strive for balance
Success means keeping diverse perspectives in harmony. We prioritize balance in all aspects of our work.
We're curious
Curiosity pushes us forward. We embrace learning and strive to understand ideas beyond our own.
We're compassionate
Compassion defines us. We treat others with kindness and take action with the desire to help.
Catch+Release wins big at the 2024 Telly Awards
We were honored with one Gold, two Silver, and one Bronze award for our contributions to several high-profile campaigns for Gatorade, Disney, Dove/Nike, Teleflora and Pfizer.
TBWA\Chiat\Day’s campaign for gatorade wins gold at telly awards
Catch+Release teamed up with TBWA\Chiat\Day for Gatorade's "Way to Be Great" during the 2023 NBA Finals. The campaign featured 15 placements, reached over 4.9 million impressions, and achieved 93% Branded Multimedia Usage, solidifying Gatorade's status as the top sports drink.
Disney's friendship day mickey's 100 year anniversary
For Mickey Mouse’s 100th anniversary, Disney’s "Friendship Day" featured standout 3D animation taking a silver award. Catch+Release provided top-quality content and matched it with a skilled production team to enhance the animation. This collaboration was crucial to the project's success.
Core Team
Meet the team behind Catch+Release
Get to know the talented, committed team-members. With a passion for creativity and innovation, our team is dedicated to empowering brands with authentic content for the most impactful stories.
"I founded Catch+Release because I believe the internet is a limitless source of creativity. Our platform is not just about licensing content; it’s about recognizing the value of the stories and creators behind every piece. We’re building a new economy where everyone’s creativity can shine. Our purpose is to connect, protect, and celebrate the world's creators and storytellers. That’s what drives me every day.”
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"Technology should be an enabler of creativity, not a barrier. At Catch+Release, we’re building a seamless platform that transforms the open internet into a creative asset library. I’m passionate about using tech to empower brands and creators, bringing the best content to life in a way that’s never been done before."
.avif)
"Joining Catch+Release was an easy decision because I see the immense potential in our platform to unlock value for both brands and creators. I’m passionate about helping build a business that supports a new kind of marketplace—one that is fair, sustainable, and celebrates the creativity found across the web."
.avif)
“I joined Catch+Release because the opportunity to help massive brands and agencies unlock the power of internet content through licensing was too good to pass up! With so much incredible media available online, I'm excited to empower brands to use this content effectively, expanding their creative possibilities while respecting creators’ rights."
.avif)
"I joined Catch+Release because I’m inspired by our mission to democratize creativity. We’re building something that gives power back to everyday contributors, and I’m proud to be part of a team that is leading this new era of content licensing."
News + Events
Stay up-to-date on what’s happening
Get the latest on industry news. Discover trends, see what events we’re sponsoring, and learn how we’re revolutionizing content licensing for the world's largest brands and agencies.
