Manifest is a creative powerhouse. Award-winning. Strategy-driven. A content marketing agency built to craft compelling brand experiences. Their team of designers, journalists, technologists, and strategists delivers high-impact storytelling for some of the world’s biggest brands—AARP, Aflac, AT&T, Express Scripts (Cigna), CDW, UPS, Abbott Laboratories, UCLA, Alamo Rent A Car, and more.
But when it came to licensing content? That was uncharted territory.
They needed a seamless, scalable way to source and clear content—without slowing down their creative momentum. Initially unfamiliar with Catch+Release’s licensing workflow, Manifest took on the challenge, learned the platform inside and out, and emerged as a fully self-sufficient user. Now, they’re not just licensing content—they’re doing it faster, smarter, and more efficiently than ever.
Here’s how they made it happen with Catch+Release.
Laying the Groundwork for Success
Back in August, Manifest first explored Catch+Release as a licensing solution. Budget constraints kept them from diving in immediately, but instead of walking away, they used that time wisely—learning the ropes.
Through in-depth walkthroughs with the Catch+Release crew, they got a crash course in:
- Rights & Usage – Understanding licensing terms and how they align with campaign needs.
- Budget & Scalability – Setting clear expectations for costs and flexibility.
- End-to-End Licensing – Mastering the workflow for seamless execution.
That early investment in learning paid off when they returned in October, ready to put the platform to work.
Empowered with the Right Tools
When Manifest was ready to execute, they didn’t need to rely on hand-holding. Instead, they leveraged a curated set of self-service resources, including:
- Rights Definitions Guide – Clarity on licensing terms.
- Step-by-Step Clip Clearance – A how-to for navigating approvals.
- Billing & Payment Overview – Streamlining invoicing.
- Quick Start Guide – A go-to resource for fast, independent licensing.
With these tools in hand, Manifest had everything they needed to take full control of their licensing process.
Mastering the Platform—On Their Own
Throughout the project, Manifest seamlessly handled licensing, asking only a few quick, strategic questions when needed. They quickly learned how to:
- Adjust Clearance Priorities – Fast-tracking clip approvals.
- Manage Their Own Checkout – Completing purchases independently.
- Explore Pricing Alternatives – Navigating premium pricing with creative solutions.
- Search & Filter Content – Finding the perfect assets with ease.
By reinforcing self-sufficiency, Catch+Release gave Manifest the confidence and ability to move at their own speed—without waiting on a middleman
A Fully Independent Catch+Release User
By the end of the project, Manifest had mastered the entire licensing process from start to finish—without needing hands-on assistance. They successfully licensed three high-quality pieces of content from the Creator Community, proving they could navigate Catch+Release like pros.
What made this transition so smooth?
- Help Articles at Every Step – Instant access to guidance.
- Support Without Overreach – Strategic check-ins, not micromanagement.
- Gradual Empowerment – Learning by doing, with the right safety net.
- Strong Content Selection – A diverse library of social-ready visuals.
Now, with a seamless licensing experience under their belt, Manifest is fully equipped to handle future projects with ease.
Looking Ahead: Effortless Licensing, Limitless Creativity
Content licensing is no longer a hurdle—it’s a streamlined part of Manifest’s creative process. With Catch+Release, they can quickly source, clear, and license the best content without slowing down their workflow.
And as the demand for fresh, social-friendly visuals continues to rise, Manifest is positioned to scale their content strategy with confidence.
Ready to take control of your licensing process? Discover how Catch+Release can empower your agency or brand team today.
Related Case Studies
Dagger’s Game-Changing Approach to Content Licensing with Catch+Release
Discover how Dagger, an agency known for bold storytelling, transformed their content workflow with Catch+Release. By licensing real, ready-to-use content, they accelerated timelines, cut production costs, and delivered an authentic campaign that resonated.
