Key Takeaways from Cannes Lions 2024: Embracing the Creator Economy and Creative Bravery

Explore how AI enhances content creation and licensing, and envision potential collaborations between AI and creators in the evolving digital landscape.

Tom Christmann, executive creative director at Catch+Release on how nano-influencers drive more meaningful interactions compared to high-profile influencers

Remember when a TV spot and a billboard in Times Square would guarantee you all the coverage you needed? Of course you don’t. That was a billion years ago as far as modern marketers are concerned. The marketing game has fundamentally changed. We’re living in the age of the creator; an era where one person with the latest smartphone, a bit of moxie, and an authentic voice can get more buzz than a Hollywood production.

App and API security vendor F5 finds success incorporating UGC sourced from a new kind of image and video library, Catch+Release.

Analisa Goodin is the founder and CEO of Catch+Release, a venture-backed startup that supports brands in building authentic, award-winning ad campaigns, while ensuring the creators are being compensated for their work.

The Creator Community Unlocks Creative Connections So Brands Can Easily Find Amazing Content to Safely License and Compensate Creators Fairly