Catch+Release x TikTok: Rewriting the Rules of Storytelling in the Creator Economy

By Bryan Wargo - Chief Revenue Officer

When I joined Catch+Release, it was with a bold yet simple idea: the best content already exists. The internet is brimming with real, raw, and compelling moments—stories waiting to be told. But for years, brands faced a fragmented, frustrating, and often unfair process to legally access and license user-generated content (UGC).

Our mission has always been clear: to create a bridge between creators and brands, enabling both to thrive in an increasingly content-driven world. Today, we’re thrilled to announce a transformative milestone in that mission: Catch+Release is now an official partner of TikTok for UGC licensing.

Why This Partnership is a Game-Changer

TikTok has redefined creativity, becoming the global stage where culture is created and shared at the speed of light. This partnership empowers brands to tap into TikTok’s endless stream of authentic, relatable content and integrate it into their campaigns—ethically, seamlessly, and effectively.

Here’s how we make it possible:

• Discover: Easily find TikTok videos that align with your brand’s vision.
• License: We handle all the legal complexities, ensuring creators are paid fairly and retain ownership of their work.
• Create: Focus on building impactful campaigns while we take care of the rest.

This partnership ensures that:
✅ Creators are compensated fairly and retain control over their content.
✅ Brands gain safe, straightforward access to culturally resonant stories.
✅ Campaigns are powered by real, relatable moments that audiences love.

A Milestone That Reflects Our Mission

This collaboration isn’t just about technology—it’s about transforming the way stories are told. It’s validation of the mission that has guided Catch+Release from the start: creating a future where brands and creators come together to celebrate culture, authenticity, and creativity.

To the creators who fuel this ecosystem: You are the heart of the new economy. Your work inspires, connects, and drives culture forward.

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To the brands we serve: The best stories aren’t created—they’re found. And we’ve made it easier than ever to bring those stories to life.

Building the Future of Advertising

Partnering with TikTok is about rewriting the rules. It’s about proving that licensing content doesn’t have to be complicated or exploitative—it can be ethical, simple, and empowering. Together, we’re giving brands the tools to create at the speed of culture while honoring the creators who make it all possible.

This is just the beginning. Let’s keep building a future where the internet’s best moments are accessible, impactful, and celebrated by all.

👉 Discover, License, and Create

#CatchAndRelease #TikTokPartnership #UGC #EthicalContent #AuthenticStorytelling #CreatorEconomy

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