Purchase Content Licenses for Multi-Campaign Use and Exclusivity Rights with Catch+Release
We’re all familiar with Google’s Year in Search ad that comes out at the close of each calendar year. It features inspiring, endearing, and uplifting videos posted online by normal people. All the videos are unscripted, though the narration over top is not. Some of the clips may have already been viral on social media. What they have in common, though, and what speaks to the way Google masterfully weaves them together in a compelling narrative, is that they display people experiencing humanity and joy.
That’s the power of community, content, curation, and collaborations. These are the 4Cs that Ana Andjeclic, says “critically impact how a company launches and markets its products and creates, captures and delivers value for its customers.”
License Visuals Just Like Google, with Catch+Release
If you’re new here, let me introduce you to Catch+Release. We help brands purchase licenses to use visual content that they didn’t produce themselves. The content can come from anyone — professional artists to archives, influencers, and everyday people who post online. We make it easy to purchase licenses according to your specific campaign needs.
Licensing is a complex topic, but we’ve made it fast and easy. When you want to license a piece of content, let us know where you plan to use the asset and for how long. Then we’ll do the heavy lifting on the backend and present you with a license to purchase when it’s ready.
Here’s the best part. You can create a bespoke license, also referred to as a “rights package” directly on our platform. The specific usages are split up in a modular fashion. You can mix and match, choosing the specific rights you need for any particular campaign. For example, you can carve out a license to use a visual asset for only organic social media purposes, and it is distinct from paid digital usage.
Multi-Campaign Licenses and Exclusivity
There are two key benefits of licensing through Catch+Release. First is the ability to purchase a license for multiple campaigns at a time. In other words, you can license a video for one year and use it across various channels from a paid social media ad to an Olympics tv commercial. Brands love the flexibility of licensing an asset they love and that fits their creative vision, and using it for any need during the licensing period. Creative teams treat this like a licensing library, where they can pull from an approved list of options at a moment’s notice.
Second is the ability to purchase additional exclusivity rights. There’s nothing worse than seeing your competitor using the same images and videos as you. With stock houses, there’s a price to pay for the convenience of it all. Often your competitors and every other brand on the planet has access to the same assets. Of course, if there are UGC pieces, you have the option to purchase exclusivity, but the markups can be insanely expensive. Not so with Catch+Release. Our price is fair to the creators and reasonable for you.
I suppose matching is okay in this case.
How to Build a Licensed Content Library
Catch+Release is a powerful platform for finding images that align with specific themes or concepts. One of the key features of Catch+Release is our search function, which allows you to discover images and videos from our creator marketplace. This is the best way to quickly and easily find what you’re looking for. Simply enter your search terms and hit enter. The platform will display a list of images and videos that matches your criteria. By the way, you don’t need to know what the visual should look like; you just need to know how it’s supposed to make you feel. So when thinking of what to put into the search bar, try emotions, situations, and styles. For example, you can say things like nostalgic, friendship, and cinematic.
Of course, you can find assets independently on social media and other websites online too. Additionally, you can also hire Catch+Release curation services. We have an expert team with a dynamic creative background who are also trained in intellectual property law. They know how to find what you need based on your brief, budget, and timeline.
Once you’ve found some pieces, build a Collection with them. In Catch+Release, you can create a free account, and start building Collections which are visual boards. They help you store content in a collage format. You can share with your team, heart react, comment, and add tags to shots to help you collaborate and stay organized.
When you’re ready to license, it’s easy to pick what you need and “build your own” package for the exact channels you plan to use, or could potentially use to publish the assets. It’s really that simple. If you have any questions, please reach out to our team. We’re happy to help.
P.S. Like the blog’s thumbnail? Shoutout to @eleishaeve from our Creator Community!
