This year, brands are forging deeper, more meaningful connections with their customers. In 2024, you're going to see a shift from previous marketing approaches and leveraging new technologies to supercharge campaigns. Learn more about the top 2024 marketing trends that are changing market terrains:
- Authentic images of real users and originally produced visuals that rank higher than alternatives.
- Video everywhere, continuing to perform the most, and no longer being a big financial investment.
- Personal branding on the rise and marketing teams investing more and more in analytical tools.
- The end of influencers as we know it. A shift of focus away from getting spikes on metrics.
- Ethical content sourcing and licensing that is legal and enhances brand loyalty.