2025 Marketing Trends That Will Get Everyone Talking

An exclusive ebook for creatives, producers, and strategists who want to stop scrolling and start leading.

By Tom Christmann, UGC Evangelist

2025 is shaping up to be the boldest year yet for marketers.

Consumers are tired of polished perfection. Trends are becoming movements. And the line between brands and audiences? It’s gone.

We’ve analyzed the most thought-provoking trends from across the internet—TikTok takeovers, fandom-fueled campaigns, the anti-influencer uprising, and more—and packaged them into a trends report designed for you. 

Key 2025 Marketing Trend Highlights:

• The Power of UGC (User-Generated Content): With authenticity at the forefront, UGC is leading the charge in brand storytelling. Learn how to effectively harness the creativity of your community and transform everyday users into brand advocates.
• Fandom-Driven Campaigns: Tap into the growing influence of online fandoms. From niche communities to viral trends, we’ll show you how to create content that resonates with passionate audiences and drives deeper engagement.
• The Anti-Influencer Movement: Consumers are rejecting traditional influencers in favor of more relatable, authentic voices. Discover how this shift is reshaping brand collaborations and what it means for your strategy in 2025.

With these insights, you'll have the tools to craft campaigns that don't just ride trends, but lead them. Download our e-book now to start leading the conversation in 2025.