User-generated content (UGC) includes all types of content uploaded to the internet, from social posts to digital art. Our guide presents five steps for modern marketers with examples from top brands, encouraging them to create authentic and engaging brand stories by leveraging UGC. The steps include:
- Being where the audience is
- Listening to their stories
- Curating content
- Understanding licensing
- Building a supply chain
With billions of images and videos added to the internet every day, UGC is everywhere. Download our guide to get started using it in your campaigns.