Module 1: Foundations
There’s been an explosion of creator content. Smart marketers are constantly consuming, and they curate personal collections of ideas that stand out. Curating unearths rich insights and shows you how you're feeling, thinking, and moving. It also helps you define your specific brand. In your marketing, as you begin to reflect out what you curate, you will start to communicate in a deeper, more human way to your target audience. You will carve out your specific niche identity. Anyone can curate, and this class is designed to help you get started.
In this first module, you’ll learn:
- What curation is and how to inspire all marketing teams
- Why curation makes campaigns more effective
- The power of UGC 2.0
- How to write a curation brief
- How to scroll your way to an idea
- Curation tips for getting started
- Ethics and legal considerations
Build licensable collections of curated UGC and other visual content to spark new marketing initiatives and promote your brand. Follow along at your own pace with help from experts at Catch+Release.
Happy Curating!
We hope you enjoyed Module 1: Foundations of Learn the Art of Curation, a Catch+Release Education Series. Subscribe to our newsletter down below to receive updates every time we release a new module.
Related Masterclasses
%20(2).avif)
AICP Lunch & Learn Presented by Catch+Release
Campaign budgets are set and paid media is secured. It’s go-time. The brief is ready and now the work begins towards final production. This Lunch + Learn takes a closer look at a Dove-Nike ad that aired on Super Bowl Sunday in Feb 2024, centered on body confidence and self esteem for young girls playing sports. It’s about educating coaches and leaders on how empathy and understanding are critical aspects to building confidence and grit to push through. Hard Knocks has since gained accolades, including numerous Cannes Lion nominations and it secured the 6th highest scoring spot on that Super Bowl Sunday.
.avif)
Learn the Art of Curation | Module 2: Advanced Techniques
We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.