License the Internet: Overview of Catch+Release

License the Internet: How Catch+Release Makes Content Discovery and Licensing Seamless

In today’s fast-paced digital world, brands need authentic, high-quality content—fast. Catch+Release makes it easier than ever to discover, clear, and license content from creators across the internet. With a vast and growing creator community, AI-powered search, and a seamless licensing engine, our platform removes the traditional roadblocks of finding and securing user-generated content.

This product overview video walks you through how Catch+Release simplifies the entire process, from discovering content in our expansive library of creator community assets to licensing content found out in the wild—whether on social media or across the broader internet. Learn how our cutting-edge technology ensures fast, secure rights management and how creators can easily monetize their content.

Key Takeaways:

• Discover Content Effortlessly – Search through millions of licensable assets from our creator community, with more added daily.
• AI-Powered Search – Find visually relevant content beyond simple keyword matches.
• Seamless Licensing Process – Add any online content to our platform and let our automated system handle rights management.
• Real-Time Licensability Insights – Instantly assess which content is most likely to clear, eliminating roadblocks.
• Streamlined Collaboration – Organize, comment, and build storyboards with your team before licensing.
• Automated Rights Clearance – Our licensing engine contacts rights holders via email, SMS, and social DMs to negotiate and secure permissions.
• Empowering Creators – A simplified experience for content owners to license their work, with flexible pricing and instant onboarding.

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Table of Contents for Video

0:01 - 0:08 | Introduction
Overview of Catch+Release and its capabilities.

0:08 - 0:22 | Discovering Content
Introduction to the Discover page and Catch+Release’s growing creator community.

0:22 - 0:36 | AI-Powered Search
How AI search helps users find relevant content efficiently.

0:36 - 0:57 | Content Types Available
Overview of professional, user-generated, and imported social content.

0:57 - 1:13 | Content Exploration
How users can browse and discover visually related shots.

1:13 - 1:36 | Adding Content to Projects
How to save and import content from the internet for licensing.

1:36 - 1:54 | Licensability Estimates
How Catch+Release provides real-time licensing probability updates.

1:54 - 2:26 | Team Collaboration & Storyboards
Hearting, commenting, selecting, and organizing content for review.

2:26 - 2:42 | Predicting Licensing Interest
AI-driven insights that help prioritize clearance work.

2:42 - 3:14 | Starting the Licensing Process
Customizing licenses based on usage type, including AI training data.

3:14 - 3:37 | Full-Service Licensing
How Catch+Release secures rights from creators or online sources.

3:37 - 3:55 | Automated Licensing Workflow
How the platform streamlines contacting rights holders.

3:55 - 4:25 | Shot Tracking & Clearance Status
Real-time tracking of clearance progress, eliminating manual spreadsheets.

4:25 - 4:34 | Finalizing Licensing & Payments
How users receive pricing and complete the purchase process.

4:34 - 5:41 | The Creator Experience
How creators receive offers, provide rights, and join the Catch+Release community.

5:41 - 6:44 | Scaling the Creator Community
How creator participation is driving rapid content growth.

6:44 - 7:00 | Brand Content Calls
How brands can post content briefs to source new content from creators.

7:00 - 7:07 | Conclusion & Next Steps
Invitation to start exploring Catch+Release.

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