Brief
During the COVID crisis, a major social networking company developed a new community support feature. For the product launch they created a powerful short film showing images captured by real people
Challenge
- Urgency to get the product out to the market.
- Fast turnaround time given the speed of the news cycle.
- The company had a halt on live-action shoots for safety.
Solution
Saving time and Increasing consumer trust through authenticity
- Safely used authentic content from a variety of sources on the internet.
- 10 person team curated and tracked the status of shots collaboratively.
- Produced, edited and shipped the spot in 5 days.
Results
+25M views on Facebook in first 24 hours
“Your infrastructure is exceptional. Being able to request clearance, download high-res assets and track assets in real-time was a game changer as it allowed us to have a rolling set up for editing.”
Producer
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