The only place to find and license content from anywhere on the internet.
Cast a wide search—in our marketplace or on the open web. This isn’t a stagnant library or a managed creator pool. We don’t represent creators, because we believe anyone sharing online is a creator. Our tool is designed to help you explore what’s out there right now, curating real conversations and original content made by real people—then giving you the licensing power to use it. Think of it as organic UGC farming, with the licensing support you need to move fast.
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Fast and Safe
Purpose-built for creative superpowers
Streamlined for cross-functional teams to source, collect and license all types of content.
AI-Powered search
Explore a dynamic community of creators offering rich and diverse visual assets. Save what you love to a collection.
Collections
Collaborate as a full team inside collections tailored to your campaign brief. Filter down to the content you love and start the clearance steps.
Storyboards
Start concepting early. Prototype with simple drag and drop functionality. Create a scene-by-scene Storyboard and download a rip-reel.
License by usage
Flexible licensing options cover start dates, duration, geography, exclusivity, and more. Costs are automatically calculated. Track progress at every step. Yes we Indemnify.
Real customer đź–¤
Fresh, authentic and believable
Human-centered is what resonates.
“Our Update Milk Campaign Exceeded Goals”
Impressions at cinema showings.
Higher view-through rates on YouTube.
“Catch+Release Makes the Licensing Part Fast and Easy”
Timm Gable, freelance Executive Producer for Hold Fast
“I was delighted to use the Catch+Release platform, which turned out to be a huge help and is an excellent way to organize and collaborate through the process”
Alyson Buoncristiani, Senior Producer, TBWA\Chiat\Day
“Thank you for this phenomenal masterpiece. I've only seen the ad 500 times and it still makes me weep like crazy. So incredibly appreciative."
Danielle Mason, CMO, Teleflora
Creativity is never a straight line
All campaigns begin with an idea. Inspiration can come from anywhere—a stunning photograph, cinematic footage, or even a TikTok clip. Search and curate to bring your stories to life.
Creators Inspire
Creative teams start with collections and storyboards. Rip reels with assets you know you can safely license.
Unlimited Supply
Deep dive search in the marketplace. Curate more possibilities and alternates while working directly with Catch+Release experts.
Fast + Safe Licensing
Define your campaign usage—whether it’s paid digital, CTV, or all media. Track progress and deliver on-time, and on-budget. We indemnify you.
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Catch+Release Unveils Teams Feature Update for Storytellers
Catch+Release, the content licensing marketplace, introduces a series of transformative features for full team collaboration. Helping teams comprising creatives, producers, editors and business affairs to have visibility into how each campaign is progressing.
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Ads & Curation - Why are they interrelated?
Jim Beam, a beloved whiskey brand, ran a TV ad in May 2024. The spot, aptly named “People are Good” focuses on humans and has little to do with the taste and attributes of the product. Instead it’s focused on the outcomes and yes, the value. In other words, bringing people together to experience life’s precious moments. As a viewer, it pulls you in, tugs at your heart-strings. It’s real and therefore believable.
Common questions that come up
Do I pay to sign-up for the platform?
No. It’s free. You can search, save to collections, browse and use Storyboards for a prototype reel. Invite the full team to join. You only pay when you license and clear assets.
Do I search on my own for assets?
Yes, start searching by going to our creator community and check out the suggested keywords. If you need inspiration, take a peek in the galleries that we continually update. Our expert curators can do the search for you, delivered in collections that fit your campaign brief.
Is this a library of pre-cleared assets, ready to use?
No. This is a marketplace and is dynamically changing all the time. New creators join, sync to their socials and new content is added. You select the assets you want and we automate the clearance and license steps. This is not static or pre-cleared and therefore unlike stock providers.
How is the price of a piece of content determined?
Pricing is determined by asset and usage requested. Every asset is different depending on the creator and also how you want to use it. Usage parameters are determined inside the platform when you set up your campaign. Our competitive and fair pricing honors both the creator and you as a brand or agency user.
Making it easy. Keeping it magical.
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Start creating now
- Ready to go beyond stock? Start Catching+Releasing today and bring real content to your audience.
- Collect, organize and collaborate
- Manage licenses and assets in one central platform