Catch+Release is now the official UGC licensing provider for TikTok
Adland Tested. TikTok Approved.
When it comes to licensing TikTok content, Catch+Release are the experts. We’ve been doing it since TikTok became a thing. And recently, the creative teams at TikTok made us an official licensing partner. ❤️
Harness the power of authentic content like the creatives and producers at these brands and agencies
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License TikTok content the way TikTok does - effortlessly
Creative teams can count on us. With automated clearance, fast license contracts, and seamless collaboration, we’ll help your team do less paperwork and more creative work. All while tracking everything in one place.
Holding companies love us
We have master licensing agreements with all major agencies. This means you don’t have to jump through hoops to get approval on every job. Making your job feel less like a job. That’s our job!
We love tight timelines
You’ve got deadlines. We’ve got curators. And they’ve got plenty of coffee. From TikTok trends to the furthest reaches of the web, our team works with your team to curate the visuals that make the whole world sing. And we deliver everything fully cleared and ready-to-license. Just say go.
Indemnification, it’s lawyer-speak for YEEHAW
When you license through Catch+Release, we indemnify your agency, protecting you from risk and ensuring full legal compliance. This makes your legal team smile. And when you’re legal team is smiling, you’re smiling. Right?
Aflac
Aflac gets real.
We helped curate and license this campaign from Aflac, which uses real existing TikToks of people falling down. Demonstrating the use case of your insurance product while also putting some money in the pocket of creators in your target audience. That is one smart duck.
Streamline Your Creative Process
Powerful tools for smarter content creation
Discover, organize, and collaborate with ease—bring your campaigns to life faster with our AI-driven content platform
AI-powered search: search like a human
Find all kinds of images, videos, and media from our Creator Community across TikTok, Instagram, and YouTube. Collect what you love, collaborate with your team and produce award-winning campaigns.
Collections: save and collaborate
Create multiple collections to align with your campaign. Visualize how assets fit together and collaborate with the whole team. Explore, expand, and keep projects organized.
Storyboards: visualize and prototype
Empower teams to organize visuals in sequences and get ahead on content licensing. Download rip reels for early-stage ideation. Edit scenes as you go and watch your story unfold.
Expert Solutions for Winning Campaigns
Tailored services make your campaigns a hit
Stay ahead and deliver standout campaigns with ease. Effortlessly scale your high-quality projects with our seamless curation, top-notch customer service, and specialized licensing expertise.
Curate content to engage your audience
Find and license authentic content that drives engagement. Whether launching new campaigns or refreshing existing ones, we make it easy to find the best-fit assets for your needs.
White-glove support. At every step
Our job doesn’t stop at content licensing. With hands-on help from our customer success team and dedicated licensing specialists, we guide you through to final production and conduct smooth post-project reviews.
License Hard-to-Find Content
From reviews and comments to music and archives, we track down unique content that’s tough to license. Whatever your campaign needs, we’ve got you covered.
Flexible Pricing
Pay Only for what You Use
With flexible, usage-based pricing, you have complete control over your budget. Catch+Release ensures you pay only for the content you license, with scalable options that fit everything from single posts to full-funnel campaigns. No hidden fees, no long-term contracts—just the freedom to license what works.
Related success stories
Timm recommends that “creative and production teams start curating very early on if they can help it. When you have a better grasp of the shots you think you’ll end up licensing for your spot, you’ll be able to conduct your original production shoots with a better understanding of how the final piece will look and feel”.
Timm Gable, freelance Executive Producer
FAQ
I have a campaign brief, what’s the best next step?
We begin with a kickoff call with your team and our Account team: an account manager and a curation lead. We’ll walk through your brief, the brand’s attributes, desires and outcomes. We will then create a bid for the project and start curating, once we agree on how many topics.
Do I need to become a partner in order to work with Catch+Release?
No. We work with agencies all the time on a project basis. However, if you become a partner and work with us continuously, you will be able to leverage highly beneficial services including prioritizing curation services, onboarding and training for all team-members in addition to direct access to our product team for ongoing feedback.
How long does it take to see a curated delivery of assets?
We typically deliver a collection of curated assets inside the platform in 1-3 days. We can deliver in 24 hours but in order to find the best-fit assets, we believe it’s best to search broadly. It will depend on your overall project timelines and we will work closely with you to best meet your timeframes.
Let's Connect
We help you:
- License content, on time and on budget
- Manage licenses and assets in one central platform
- Curate the gems to tell your story and win customers