Your toolkit for licensing the internet.
Stay up-to-date with the latest content trends and discover how agencies and brands license content to create high-performing, award-winning campaigns.
Blog
Gut gets creative with America's favorite cream cheese
It turns out that Philadelphia Cream Cheese by Kraft Heinz is the source of a lot of creative cooking and baking or simply snacking. Kicking off the summer season right before the July 4th holiday was part of the brief that the Gut Agency received with just weeks to produce and complete. The goal was to find the most creative ways people use cream cheese, besides spreading it on a bagel.
Case Studies
Gatorade Reaches Gen Z Using Historical Sports Footage to Showcase Brand Superiority
Gatorade approached their agency of record TBWA/Chiat Day with the exciting opportunity to work on a new spot that would premier during the 2023 NBA finals, hailing their product as the best sports drink of all time. It’s what the agency calls a “brand superiority” spot.
eBooks
Why Human Made Content? 5 Things To Consider Before Diving In
Humans have always connected through content. In this e-book, the content licensing experts at Catch+Release make the case for why Human Made content can be more effective than stock - or even original production. This is the guide for modern marketers who are interested in adding more humanity to their campaigns.
Masterclass
Learn the Art of Curation | Module 2: Advanced Techniques
We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.
Learn the Art of Curation | Module 1: Foundations
There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.
Webinars
WICMA Panel - Beyond Words: How to Elevate Visual Communication in Content
If you’re wondering how leading content marketers are harnessing the power of AI to create compelling, targeted, and data-driven content—and how you can dive into creating AI-supported content for your brand—this virtual panel is tailor-made for you!
Musing
Videos
Podcasts
Lost In Found: Lesly Pyle
We're excited to feature Lesly Pyle, Associate Creative Director and copywriter at TRG, an ad agency in Dallas, Texas. Lesly exemplifies the power of community in the advertising world. She's a connector of people and ideas. With a storied career spanning several prestigious ad agencies and brands (including Apple!), Lesly has a deep well of experiences and relationships.
Lost in Found: Ben Harms
Ben Harms is the Chief Growth Officer at Archrival, a youth culture agency that's redefining how brands engage with young adults. With a roster of high-profile clients such as Adidas, Red Bull, and Spotify, Archrival leverages its deep understanding of youth culture to create authentic and memorable brand experiences.
Lost in Found: Katie Riddle
Our guest is Katie Riddle, Executive Creative Director at Mono, an award-winning creative agency with offices in Minneapolis and New York City. As marketers, it’s our job to help potential customers by cutting through the clutter with simple, powerful ideas that will spark their imaginations. And that’s exactly what the latest episode of the LOST IN FOUND podcast is all about.